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Here we explain what we see in real projects: which technical decisions move the business needle, which trends matter and which are noise, and what each one costs you. No theory left hanging.

AI generating web code — Aurora33
Learn·9 min

ChatGPT can build you a website — and that isn't enough

The demo of AI generating a site in 30 seconds is seductive. What the demo never shows is everything missing before that site works as a real business. That list is long and expensive.

Abraham AlmazanDirector, Aurora33·May 8, 2026#inteligencia artificial#chatgpt
GEO: optimization for generative engines — Aurora33
Learn·9 min

GEO: the new SEO and why your site never shows up when someone asks ChatGPT

Close to a third of commercial searches now run through an AI before they reach Google. If your site doesn't show up when someone asks ChatGPT for services like yours, you don't exist for that customer. That's GEO.

Abraham AlmazanDirector, Aurora33·May 8, 2026#geo#seo
Web image optimization — Aurora33
Learn·7 min

Why Image Compression Makes or Breaks Your Website (and How to Tell Which Side You're On)

A 4 MB image on your homepage costs you real visits. Google penalizes it, mobile users leave, and conversion drops before the prospect even sees what you offer.

Abraham AlmazanDirector, Aurora33·May 8, 2026#performance#imágenes